Title:
RealAge Games
Entertainment Software Developer and Publisher
– creative direction
– layout
– photography
– brand development
– typography
– illustration
– package design
– print production
RealAge was a sub-brand of eGames, and was created to publish a series of game titles aimed at improving the mental fitness of adults. The product line was a collaborative effort between eGames and health professionals, and thus required a branding strategy that spoke to the benefits of cognitive exercise and the desire to maintain one’s mental sharpness and acuity.
