Title:
eGames

Entertainment Software Developer and Publisher

– art direction
– team management
– graphic design
– brand development

– package design
– game graphics design
– illustration
– print production

eGames was a publisher of CD software entertainment, focusing on Family Friendly games suitable for all ages. The branding and package design made extensive use of bright color palettes and whimsical typography in order to convey its appropriateness for children and adults alike. This was in stark contrast to many other game developers at the time, who focused more on grittier games that included violent elements and mature subject matter. The branding and design for eGames were therefore not only critical from a marketing standpoint, but more importantly from a branding standpoint, and spoke to the core beliefs of the company and its vision for a safe, family friendly gaming environment.

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